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Business Model

SAVE is built on a dual-access model: free personal habit guidance for consumers, and a professional organization layer for programs that want to drive and measure behaviour change at scale.

Consumer access

The consumer app is open to individuals who want to understand their everyday impact, get privacy-first guidance, and build lower-carbon habits over time. This creates a broad entry point for behaviour change without putting the service behind an enterprise gate.

Organization layer

Organizations activate SAVE across employees, members, students, residents, or other cohorts through a structured program layer. That includes dashboards, campaign controls, reporting, and the ability to run sustainability initiatives as an ongoing behaviour-change program rather than a one-off campaign.

SAVE organization dashboard preview

Why the model works

The consumer side lowers adoption friction and helps people start building better habits in their own lives.

The organization side turns those same capabilities into a program layer with clearer structure, governance, and measurement.

Together, that creates a model where behaviour change is useful for individuals and operationally valuable for organizations.